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TV, How Do I See Thee by John Johansen
TV, HOW DO I SEE THEE?
To put my comments in perspective, I am young enough to claim getting home from
grade school and sneaking in a couple programs on the TV before my mom got home and
I had to look like I had been doing my homework. I am also old enough that those programs
had to have been watched in black and white.
My, how things have changed over the years. Back then, the family with a color TV
was rare, while today, families in which the kids DON'T have their own high definition TV and
DVR in their bedrooms are dwindling. Back in those old days, we always had a TV Guide on
the coffee table, so we could plan our evening entertainment for the week. Today, TV Guide
magazine can't print all the local listings â we have to get them off the web site â because
there are simple too many choices.
Many of us developed our understanding of media entertainment by having television
producers and broadcasters offer us a limited choice of programs at given times, and then
getting us to plan our schedules around their offerings. Or, remember what happened when
CDs came out, and you couldn't buy singles anymore? Today, we are moving toward deciding
what programs, songs, movies, games or other media entertainment we want to enjoy,
and then acquiring the access to that content so that we can enjoy it when and where we
wish. The content providers who see the consumer trend have started offering on-demand
content.
Oh happy day! You can buy your favorite TV show and load it on your media server.
With the current DLNA products, you can then enjoy that content on any of the TVs or
computers in your home, so long as they talk to your network. You can also download
such content to your laptop (or take the DVD with you, if you don't mind being old school)
to view while on your next business trip. You can even load a version of it to your mobile
phone or MP4 player, and enjoy it on the tread mill at the gym.
A few years ago, it was common for the trip home from the office to include a trip to
the local video store, both to return yesterday's rentals and to pick up more for tonight.
Now, video stores are going out of business as people select and rent their videos online,
and have them delivered in the mail -
But wait, now you can rent the video online and download it to your media server,
where its digital rights protection scheme will let you enjoy your rental for a few days and
then it just âdies.â Or, you can buy a permanent right to view a specific movie or program,
store it again on the media server, and once again be able to enjoy it whenever you like,
from whatever computer, media player, or television you like in your home.
For a long time, there have been only two things standing in the way of consumers
enjoying media entertainment whenever they wanted to. The first was delivery technology.
The second was content owners.
DELIVERY TECHNOLOGY
When I was younger, our telecommunications technology had very limited bandwidth.
In the old days, broadcasters could only send out one program at a time on their frequency,
and the technology was not good enough for very many broadcast companies to share the
same airspace at the same time â maybe as many as 30. Wow!
Later, cable gave us B-channels on a high-throughput communications line, which allowed
more âsourcesâ to be broadcast with high quality results. Known as Multi-Service Operators,
or MSOs, cable companies would aggregate content from multiple sources or broadcasters,
and allow their customers to access hundreds of such sources â as long as you had at least
one Set Top Box (STB) hooked up for each television. Satellite providers cam along, and
bypassed the need for physical wiring, but otherwise still offered an aggregated source
solution tied to an STB.
But today, we are watching as IP TV emerges. The wolf in sheep's clothing is
ATT U-Verse, which looks like yet another cable company. But take a closer look, and you
will see a content aggregator delivering media entertainment over IP â that's right,
Internet Protocol. That's why you only need one DVR for the 5 TV's in your house.
That's why you can look at the pictures you uploaded to Flickr last week on your TV,
and that's why you can download your movies directly from NetFlix.
The fact is, our communications technology has really improved lately, so it is easier
to get large amounts of data, such as a Blu Ray Movie, to a consumer using digital delivery.
AT&T is offering 18Mbit/s downloads on their new U-Verse network. Many cable providers
are upgrading their networks to double and quadruple their bandwidth, while new
infrastructure investment promises even higher bandwidth potentials. And let's not forget
wireless networking ... or personal use of T-Carrier lines, which until lately were solely used
by businesses primarily because of cost. Not only are
T1 lines becoming common in homes,
but so are fractional T3 in the form
of Bonded T1s.
So, now that the technology to easily deliver masses of content is right behind us, let's
talk about the other, bigger, impediment to enjoying media entertainment when and where
we want to.
CONTECT OWNERSHIP
The other big problem impeding consumers from viewing content when and how they
want to is content owners: producers and broadcasters who need to see a return on what
they have invested in creating the content you want to enjoy.
Television and Movie Production is big business. Television for years has made money
though advertising â you have to interrupt the content you are watching to see a commercial
for products you may or may not want. Movie producers have several income streams to their
credit â starting with the box office, then with DVD sales, followed by broadcast revenue that
eventually ties back to advertising revenue.
One of the classic impediments to enjoying content on demand is what I think of as the
Disney model. A couple years back, Macrovision, the company I work for, did some research
to determine who was pirating movies. The number one profile of movie pirates was house
moms. Huh?
Disney, and a few other producers, rely on a few simple facts about their consumers in
order to resell them the same product to that consumer which they already bought. Kids love
many of Disney's movies. Kids, however, do not take good care of DVDs, VCR tapes, or other
media. Have you ever seen the commercials about Disney putting a popular movie âback in the
vault?â The profits here are driven by selling the customer the actual media â a DVD, a record
album, a tape, which has a finite life span and is subject to deterioration, loss, 5-year olds or
even obsolescence as new media technologies are developed. What producers did not count
on is that while they saw themselves as selling media with content on it, consumers saw
themselves as buying content which happened to be on a convenient media.
So when DVD recorders came out, we all ran out and copied our library of VCR tapes.
When MP3 players came out, we ripped our CDs to MP3s. When Blu Ray recorders came out
... it still plays our DVDs so we don't have to break the law. Hmm.
Disney used to count on the fact that when they sold one of their movies to a family,
they would sell additional copies of that movie to the family again. This is part of their
resistance to the Digital Living Room, which expects that a consumer buys the right to enjoy
content, usually indefinitely after purchase, but occasionally for a limited time. The gist is that
the content is the thing of value to be purchased, not the media of format on which it is
enjoyed. And so broadcasters and producers are having to rethink how to meet their
consumer's needs.
To move things along, we as consumers have to follow the example of house moms.
If we as consumers make it plain we want the content, instead of letting the producers
convince us we want media which happens to contain content, then producers will deliver
content that meets our needs.
HERE COMES STAR TREK
When I think of all the advancements I have seen in my lifetime, which really has not
been that long a time yet, I can't help but think back to Star Trek and the way we felt about
the technology it portrayed.
The day seems not far off when we will all wear a special type of glasses. These glasses
will have audio ear pieces, and will apparently project a translucent display of information,
media content even, similar to what Ironman sees in his helmet. They will catch video calls for
us, will opaque the real world away from sight when we want, and will fail to operate when
we are driving. They will automatically find and synchronize with our personal and public
wireless networks.
And for some of us, they will even continue to make us tilt our heads funny so we can
see what we are reading on the computer screen.
John K Johansen
http://www.justcircuits.com
We make finding the right price for data and voice circuits easy, whether you need DSL, T1, Bonded T1, T3, PRI or ISDN! Just wisit the web site or e-mail sales@justcircuits.com
Article Source: http://www.earticlesonline.com/Article/TV--How-Do-I-See-Thee/478114
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