Imac Apple

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Apple iMac 17 Desktop 2006 Customized
Apple iMac 17 Desktop 2006 Customized
$350.00
Apple IMAC 17 Intel Core2Duo 183ghz 1gb 160gb ALL IN ONE DESKTOP
Apple IMAC 17 Intel Core2Duo 183ghz 1gb 160gb ALL IN ONE DESKTOP
$225.00
Apple iMac 27 May 2011 34 Intel 16GB RAM 250 GB Solid State HD 2 TB HD
Apple iMac 27 May 2011 34 Intel 16GB RAM 250 GB Solid State HD 2 TB HD
$2,052.03
Apple iMac 215 Desktop MC812LL A May 2011 Latest ModelBNIB
Apple iMac 215 Desktop MC812LL A May 2011 Latest ModelBNIB
$1,329.99
Apple iMac 17 Desktop FA590LL A September 2006
Apple iMac 17 Desktop FA590LL A September 2006
$300.00
Apple iMac 27 Desktop July 2010 Customized
Apple iMac 27 Desktop July 2010 Customized
$1,000.00
Apple iMac G5 17 Desktop M9249LL A 18GHz 1GB 80GB Airport Card
Apple iMac G5 17 Desktop M9249LL A 18GHz 1GB 80GB Airport Card
$135.00
APPLE IMAC CORE 2 DUO 21GHz 2GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE 2 DUO 21GHz 2GB 250GB ALL IN ONE COMPUTER
$233.50
Apple iMac 17 183Ghz Core Duo 1GB RAM 160GB DVD RW 2104 Snow Leopard OSX
Apple iMac 17 183Ghz Core Duo 1GB RAM 160GB DVD RW 2104 Snow Leopard OSX
$165.00
Apple iMac 215 Desktop MC309LL A May 2011 Latest Model BRKN GLASS
Apple iMac 215 Desktop MC309LL A May 2011 Latest Model BRKN GLASS
$929.00
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
$148.49
2009 Apple iMac Core 2 Duo 266GHz 2GB 320GB 20 Aluminum MB324LL A
2009 Apple iMac Core 2 Duo 266GHz 2GB 320GB 20 Aluminum MB324LL A
$650.00
Apple MC813LL A 27 iMac Quad Core Intel Core i5 27GHz 4GB RAM 1TB Hard
Apple MC813LL A 27 iMac Quad Core Intel Core i5 27GHz 4GB RAM 1TB Hard
$1,607.98
APPLE IMAC CORE 2 DUO 21GHz 2GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE 2 DUO 21GHz 2GB 250GB ALL IN ONE COMPUTER
$233.84
Apple iMac G5 17 Desktop A1144 19 GHz SD AP NICE LCD
Apple iMac G5 17 Desktop A1144 19 GHz SD AP NICE LCD
$199.00
17 Apple iMac A1058 All in one PC G5 2GHz 160GB 512MB DVD RW BT WiFi APX 104
17 Apple iMac A1058 All in one PC G5 2GHz 160GB 512MB DVD RW BT WiFi APX 104
$9.99
Apple iMac G4 15 Desktop M8535LL A January 2002 Clean Excellent Condition
Apple iMac G4 15 Desktop M8535LL A January 2002 Clean Excellent Condition
$127.50
Apple iMac G5 17 ALL IN ONE 18GHZ 1GB 160GB CDRW 10 1000 WIRELESS
Apple iMac G5 17 ALL IN ONE 18GHZ 1GB 160GB CDRW 10 1000 WIRELESS
$135.00
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
$149.61
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE DUO 2GHz 1GB 250GB ALL IN ONE COMPUTER
$150.61
APPLE 20 ALUMINUM IMAC 24GHZ 2GB RAM 320GB HD MA877LL + LCD BAD SOLD AS IS
APPLE 20 ALUMINUM IMAC 24GHZ 2GB RAM 320GB HD MA877LL + LCD BAD SOLD AS IS
$329.99
3 Apple imac G5
3 Apple imac G5
$120.00
APPLE IMAC CORE 2 DUO 216GHz 2GB 250GB ALL IN ONE COMPUTER
APPLE IMAC CORE 2 DUO 216GHz 2GB 250GB ALL IN ONE COMPUTER
$137.49
27 Apple iMac 4GB RAM 1TB HD 306 Ghz Intel Core 2 Duo Free Shipping
27 Apple iMac 4GB RAM 1TB HD 306 Ghz Intel Core 2 Duo Free Shipping
$1,199.00
Apple iMac PowerPC G4 M6498
Apple iMac PowerPC G4 M6498
$49.99
17 iMac Computer
17 iMac Computer
$74.95
Apple iMac 24 Desktop MB420LL A March 2009 4 GB Memory and 1TB Hard Drive
Apple iMac 24 Desktop MB420LL A March 2009 4 GB Memory and 1TB Hard Drive
$825.00

Imac Apple


27


27" iMac i7 Apple 3.4GHz 32GB 2TB 512SSD AMD Radeon HD 6970M 2GB 3 Year Applecar


$4,469.00


27


27" iMac i7 Apple 3.4GHz 32GB 2TB 512SSD LION AMD Radeon HD 6970M 2GB


$4,369.99


27


27" iMac i7 Apple 3.4GHz 16GB 2TB 512SSD LION AMD Radeon HD 6970M 2GB


$3,969.99


Apple 27


Apple 27" iMAC 3.4 GHz i7 16GB RAM + 3 Yrs AppleCare + 256 Solid State Drive


$3,895.00


BRAND NEW 27


BRAND NEW 27" APPLE IMAC QUAD CORE 3.4GHZ 32GB 2TB + 256GB SSD


$3,775.00


27


27" iMac i7 Apple 3.4GHz 8GB 2TB 512SSD Thunderbol LION AMD Radeon HD 6970M 2GB


$3,799.00


27


27" iMac i7 Apple 3.4GHz 32GB 2TB & 256SSD LION AMD Radeon HD 6970M 2GB GDDR5


$3,599.00


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 2TB HD + 256GB SSD 32gb Ram New!


$3,599.00


NEW 27


NEW 27" APPLE iMAC 3.4GHz QUAD i7 480GB SSD + 1TB HDD (1480GB) 32GB RAM


$3,502.40


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 2TB HD + 256GB SSD 16gb Ram New!


$3,449.00


Apple iMac 27


Apple iMac 27" Desktop (May, 2011) (Latest Model) - Customized 16gb 2TB HD


$3,399.00


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 1TB HD + 256GB SSD 16gb Ram New!


$3,349.00


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 256gb SSD 16gb Ram AP BT New!


$3,199.00


27


27" iMac i7 Apple 3.4GHz 16GB 2TB & 256SSD LION AMD Radeon HD 6970M 2GB GDDR5


$3,179.00


NEW 27


NEW 27" APPLE iMAC 3.4GHz QUAD i7 240GB SSD + 1TB HDD (1240GB) 16GB RAM


$3,123.85


27


27" i7 Apple iMac 3.4GHz QUAD 32GB 2TB LION 2GB Video Card US 3 year AppleCare


$3,139.00


Apple 27


Apple 27" iMac i7 3.4 ghz 32gb ram 2TB Dr 2gb video Lion 3 year applecare inc


$3,139.00


27


27" Apple imac i7 3.4GHz quad 32GB 2TB LION AMD Radeon HD 6970M 2GB GDDR5


$2,999.99


Apple iMac 2.8ghz Quad Core i7 21.5


Apple iMac 2.8ghz Quad Core i7 21.5" 32GB 2TB 256GB SSD New!


$2,999.00


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 2TB HD 32gb Ram AP BT New!


$2,999.00


Apple 27 iMac i7 3.4 ghz 32gb ram 2TB Drive 2gb video card  Lion


Apple 27 iMac i7 3.4 ghz 32gb ram 2TB Drive 2gb video card Lion


$2,989.00


27


27" iMac i7 Apple 3.4GHz 8GB 2TB & 256SSD LION AMD Radeon HD 6970M 2GB GDDR5


$2,969.99


BRAND NEW 27


BRAND NEW 27" APPLE IMAC QUAD CORE 3.4GHZ 16GB 2TB 2GB VIDEO


$2,915.00


27


27" i7 Apple iMac 3.4GHz QUAD 32GB 2TB LION Free Shipping in US 3 year AppleCare


$2,899.00


27


27" i7 Apple iMac 3.4GHz quad 32GB 2TB LION, Free Shipping in US


$2,799.00


Apple iMac 2.8ghz Quad Core i7 21.5


Apple iMac 2.8ghz Quad Core i7 21.5" 16GB 2TB 256GB SSD


$2,799.00


Apple iMac 3.4ghz 27


Apple iMac 3.4ghz 27" 2TB HD 16gb Ram AP BT New!


$2,799.00


Apple 27 iMac i7 3.4 ghz 32gb ram 2TB drive


Apple 27 iMac i7 3.4 ghz 32gb ram 2TB drive


$2,799.00


27


27" Apple imac i7 3.4GHz quad 16GB 2TB LION AMD 6970M 2GB Video 3 Year AppleCare


$2,779.99


Apple iMac 21.5


Apple iMac 21.5" Desktop (May, 2011) - Customized


$2,699.00


27


27" i7 Apple iMac 3.4GHz 32GB 1TB LION Free Ship in US 3 year applecare


$2,739.99


Apple 27 iMac i7 3.4 32gb 1Tb Drive 2gb video Lion


Apple 27 iMac i7 3.4 32gb 1Tb Drive 2gb video Lion


$2,689.00


27


27" Apple imac i7 3.4GHz quad 16GB 2TB LION AMD Radeon HD 6970M 2GB GDDR5


$2,669.00


Apple 27 iMac i7 3.4 ghz 16gb ram 2TB Drive 2gb video card  Lion


Apple 27 iMac i7 3.4 ghz 16gb ram 2TB Drive 2gb video card Lion


$2,669.00


27


27" i7 Apple iMac 3.4GHz 32GB 1TB LION Free Ship in US


$2,629.99


Apple 27 iMac i7 3.4 ghz 16gb ram 2TB drive


Apple 27 iMac i7 3.4 ghz 16gb ram 2TB drive


$2,599.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB i5 1TB Drive + Office + Windows 7 Ultimate


$2,589.99


27


27" i7 Apple iMac 3.4GHz quad 8GB 2TB 2GB VIDEO LION 3 year applecare


$2,579.00


27


27" i7 Apple iMac 3.4GHz 16GB 1TB 2GB Video LION 3 Year AppleCare


$2,549.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 1TB Drive + Office + Windows 7 PRO


$2,519.99


27


27" i7 Apple iMac 3.4GHz QUAD 8GB 2TB LION Free Shipping in US 3 year AppleCare


$2,519.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 Quad 1TB Drive + Windows 7 Ultimate


$2,489.99


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 1TB Drive + Office + Windows 7 Home


$2,489.99


27


27" i7 Apple iMac 3.4GHz quad 8GB 2TB 2GB VIDEO LION


$2,479.00


Apple 27


Apple 27" iMac i7 3.4 ghz 8gb ram 2TB Dr 2gb video Lion


$2,479.00


Apple 27 iMac i7 3.4 ghz 16gb ram 1TB drive 3 year applecare included


Apple 27 iMac i7 3.4 ghz 16gb ram 1TB drive 3 year applecare included


$2,479.00


Apple iMac 27-inch Intel Core i5 3.1GHz/4GB/1TB with 1 Year Apple Intl warranty


Apple iMac 27-inch Intel Core i5 3.1GHz/4GB/1TB with 1 Year Apple Intl warranty


$2,469.95


Apple iMac 3.1ghz 27


Apple iMac 3.1ghz 27" 1TB HD 32gb Ram AP BT New!


$2,449.00


Apple 27


Apple 27" iMac i7 3.4 ghz 4gb ram 2TB Dr 2gb video Lion


$2,439.00


Apple 27 iMac i7 3.4 16gb 1Tb Drive 2gb video Lion


Apple 27 iMac i7 3.4 16gb 1Tb Drive 2gb video Lion


$2,429.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 1TB Drive + Office + Windows 7 PRO


$2,419.99


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 Quad Core 1TB Drive + Windows 7 PRO


$2,419.99


27


27" i7 Apple iMac 3.4GHz quad 8GB 2TB LION, Free Shipping in US


$2,419.00


Apple 27 iMac i7 3.4 ghz 8gb ram 2TB drive


Apple 27 iMac i7 3.4 ghz 8gb ram 2TB drive


$2,419.00


27


27" iMac i7 3.4ghz, 16GB RAM, 1TB HD MONSTER!! GORGEOUS! WITH SOFTWARE!


$2,399.99


Apple iMac 2.8ghz Quad Core i7 21.5


Apple iMac 2.8ghz Quad Core i7 21.5" 2TB HD 32gb Ram New!


$2,399.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 1TB Drive + Office + Windows 7 Home


$2,389.99


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 Quad 1TB Drive + Windows 7 Ultimate


$2,389.99


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 Quad Core 1TB Drive + Windows 7 Home


$2,389.99


Apple 27 iMac i7 3.4 ghz 16gb ram 1TB drive


Apple 27 iMac i7 3.4 ghz 16gb ram 1TB drive


$2,359.00


Apple 27 iMac i7 3.4 ghz 8gb ram 1TB drive  3 year applecare included


Apple 27 iMac i7 3.4 ghz 8gb ram 1TB drive 3 year applecare included


$2,349.00


Apple 27 iMac i5 3.1 ghz 16gb ram 1TB drive MC814 Lion


Apple 27 iMac i5 3.1 ghz 16gb ram 1TB drive MC814 Lion


$2,349.00


BRAND NEW 27


BRAND NEW 27" APPLE IMAC QUAD CORE 2.7GHZ 16GB 1TB


$2,295.00


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB i5 1TB Drive + Office + Windows 7 Ultimate


$2,339.99


Apple iMac 27


Apple iMac 27" Desktop - (Latest Model)


$2,300.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 Quad Core 1TB Drive + Windows 7 PRO


$2,319.99


Apple MacPro 27


Apple MacPro 27" Desktop (January, 2012)


$2,300.00


27


27" i7 Apple iMac 3.4GHz 16GB 1TB LION Free Ship in US


$2,299.00


27


27" i7 Apple iMac 3.4GHz 8GB 1TB LION Free Ship in US 3 year applecare


$2,299.00


Apple iMac 3.1ghz 27


Apple iMac 3.1ghz 27" 1TB HD 16gb Ram AP BT New!


$2,299.00


Apple 27 iMac i7 3.4 8gb 1Tb Drive 2gb video Lion


Apple 27 iMac i7 3.4 8gb 1Tb Drive 2gb video Lion


$2,299.00


Apple iMac 27-inch Intel Core i5 3.1GHz/4GB/1TB with 1 Year Apple Warranty


Apple iMac 27-inch Intel Core i5 3.1GHz/4GB/1TB with 1 Year Apple Warranty


$2,297.95


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 Quad Core 1TB Drive + Windows 7 Home


$2,289.99


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB RAM i5 1TB Drive + Office + Windows 7 PRO


$2,269.99


BRAND NEW 27


BRAND NEW 27" APPLE IMAC QUAD CORE 2.7GHZ 8GB 1TB


$2,195.00


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB RAM i5 1TB Drive + Office + Windows 7 Home


$2,239.99


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB RAM i5 Quad 1TB Drive + Windows 7 Ultimate


$2,239.99


27


27" i7 Apple iMac 3.4GHz quad 4GB 2TB LION, Free Shipping in US


$2,229.99


Apple 27 iMac i7 3.4 ghz 8gb ram 1TB drive


Apple 27 iMac i7 3.4 ghz 8gb ram 1TB drive


$2,229.00


BRAND NEW 27


BRAND NEW 27" APPLE IMAC QUAD CORE 2.7GHZ 8GB 1TB


$2,155.00


27


27" i7 Apple iMac 3.4GHz 8GB 1TB LION Free Ship in US


$2,199.00


Apple iMac 2.8ghz Quad Core i7 21.5


Apple iMac 2.8ghz Quad Core i7 21.5" 2TB HD 16gb Ram


$2,199.00


Apple iMac 2.7ghz 27


Apple iMac 2.7ghz 27" 1TB HD 32gb Ram AP BT New!


$2,199.00


2011 Apple iMac 27


2011 Apple iMac 27" Desktop - Quad Core 3.4 GHz Core i7 - 8GB RAM - 1TB HD


$2,150.00


NEW 27


NEW 27" Apple iMac 3.1GHz 16GB RAM i5 Quad Core 1TB Hard Drive 27


$2,189.99


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 16GB RAM i5 Quad Core 1TB Hard Drive MC814LL/A 27


$2,189.99


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB RAM i5 Quad Core 1TB Drive + Windows 7 PRO


$2,169.99


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 16GB RAM i5 Quad Core 1TB Drive + Windows 7 Home


$2,139.99


NEW 2011 21.5


NEW 2011 21.5" 21 Apple iMac 2.7GHz 16GB RAM 1TB Drive & Win 7 Ult+Parallels


$2,099.99


Apple 27 iMac i5 3.1 ghz 8gb ram 1TB drive MC814 Lion


Apple 27 iMac i5 3.1 ghz 8gb ram 1TB drive MC814 Lion


$2,099.00


NEW 2011 27


NEW 2011 27" Apple iMac 3.1GHz 8GB RAM i5 Quad Core 1TB Hard Drive MC814LL/A 27


$2,089.99


NEW 27


NEW 27" Apple iMac 3.1GHz 8GB RAM i5 Quad Core 1TB Hard Drive 27


$2,089.99


NEW 2011 27


NEW 2011 27" Apple iMac 2.7GHz 8GB RAM i5 1TB Drive + Office + Windows 7 PRO


$2,079.99


Apple iMac 27-inch Intel Core i5 2.7GHz/4GB/1TB with 1 Year Apple Intl Warranty


Apple iMac 27-inch Intel Core i5 2.7GHz/4GB/1TB with 1 Year Apple Intl Warranty


$2,069.95


27


27" i5 Apple iMac 2.7GHz quad 16GB 1TB thunderbolt LION


$2,069.00


NEW 2011 21.5


NEW 2011 21.5" 21 Apple iMac 2.7GHz 16GB RAM 1TB Drive & Win 7 Pro+Parallels


$2,059.99


Apple iMac 27


Apple iMac 27" (May, 2011) - 3.4 Intel, 16GB RAM, 250 GB Solid State HD, 2 TB HD


$2,052.03


Apple iMac 24


Apple iMac 24" Desktop Bundled w/ over $3,500 Video/Photo Software


$2,000.00


27


27" Apple iMac, 3.4GHz Quad i7, 16GB DDR3, 1TB,AMD Radeon HD 6970


$2,050.00


Imac+Apple

Imac Apple

Apple's design concepts   by Ben T Wilson

Apple's design concepts are simple: sleek lines; ease of use; and concern for the environment. These concepts disguise the amount of thought, development, and hard work that go into everything Apple manufactures, but they generate products that are style icons.

Sleek lines

One of the most exciting Mac computer design concepts Apple has recently introduced is the unibody. This is the enclosure for the MacBook Air, the 15 inch MacBook Pro, and the new MacBook.

The unibody begins life as a single piece of aluminium. Using CNC (computer numerical control) milling machines, Apple then creates a laptop casing that accommodates a keyboard, trackpad, ports, display, and the comprehensive interior electronics.

The result is robust and lightweight. The new aluminium MacBook weighs in at just 2.04 kg (4.5 pounds). This is modest for a laptop packed with so many features. It is still heavier, though, than the wonderfully thin MacBook Air's 1.36 kg (3 pounds). These two laptops, together with the MacBook Pro, catch the eye with their engineering perfection and elegance.

The unibody is a simple concept but an extremely difficult idea to achieve in practice. This is why laptop manufacturers generally build their casings from separate parts. These allow room for error. The unibody, however, must be precise in every respect; if not, the interior components won't fit.

This bold approach to design is typical of Apple Mac. Another example is the iMac, Apple's desktop computer that holds its technology behind the 20 inch and 24 inch widescreen displays. The iMac's enclosure is a single sheet of aluminium, apart from a compartment on the bottom that gives access to the memory cards. The ports, iSight camera, microphone, optical drive slot, and inner parts are all discretely integrated. Together they provide a powerful computer that takes up far less space than any comparable PC.

The Mac mini is not as slim as the Apple laptops and the iMac, but it doesn't need to be thin to be stylish. Instead, it's a fine example of how a quality computer can reduce clutter by being just 16.5 cm (6.5 inches) square, and 5 cm (2 inches) high. The anodised aluminium enclosure, pearly white cover, curved corners, and quiet running make the Mac mini a desirable object to have sitting on a desk. It certainly compares well to the bulk of a standard desktop PC.

Apple's iPods have a similar design philosophy. Aluminium, glass, and highly polished stainless steel feature alongside subtle curves and carefully positioned controls. The Click Wheel design of the classic and nano has even become a style icon in its own right, deriving from the Scroll Wheel and Touch Wheel of earlier generation iPods.

iPod design, like the laptops, is also about weight or, to be exact, the lack of it. The iPod nano is a mere 36.8 grams (1.3 ounces), although the iPod shuffle beats this with its feather-like body of 15.6 grams (0.55 ounce).

Ease of use

Exterior design alone, however, has not kept Apple's products at the forefront of multimedia technology. The hidden designs and compatibility of the hardware and software within a Mac and iPod have also helped to achieve this.

This compatibility means that the user of an Apple product has an enjoyable and trouble-free experience. The design of Mac OS X, for instance, provides a fast and logical operating system that outshines Windows Vista in almost every respect.

Ease of use extends to the software that comes with every Mac such as the Safari web browser. Safari doesn't just find information quickly on the Internet - it keeps up with the latest web technology, organises your data, and helps you distinguish one item from another.

Safari's success as the world's best web browser, and the popularity of other Apple software such as the iLife suite of applications, is partly due to frequent revisions. Apple's software design specialists never wait for things to happen: they are always searching for ways to develop and improve. Mac users can therefore be confident that their software is up to date.

The same is true of the iPod designers. Recent design improvements include Genius, which automatically creates playlist of songs that match; the accelerometer, which makes games more fun to play and provides the iPod nano with its shake to shuffle feature; and the 3D graphics of the iPod touch.

The iPod touch, of course, has an outstanding Multi-Touch screen that is a major design feature by itself. Apple also uses the Multi-Touch concept on its laptops, and has now given the MacBook, MacBook Pro, and MacBook Air larger trackpads made of glass and with more features than previously. The result not only makes these laptops more fun to use - they look sleeker as well.

Concern for the environment

The third element of Apple's approach to design is concern for the environment. The LED backlighting for displays doesn't contain mercury; internal cables don't have PVC; and components are free of toxic BFRs (brominated flame retardants).

Apple also promotes the recyclable qualities of the aluminium and arsenic-free glass that make up many of the Mac and iPod casings, and has cut back on the packaging it uses.

Such efforts are considerable, and are developing all the time. Among the acknowledgements are the granting of Energy Star status for Macs, thanks to their excellent energy efficiency, and much-coveted EPEAT (electronic products environmental assessment tool) gold ratings for the MacBook Pro and MacBook Air.

These successes prove that environmental concerns can play a major role in design concepts. No doubt other companies will follow Apple's lead.

Innovation

Innovation has not featured here as a design concept because it is a separate principle. With Apple, innovation is fundamental to the company's existence and strategy. Some manufacturers view innovation as an end in itself, but Apple treats it as part and parcel of everyday design and development.

Customers can therefore take innovation for granted. It underwrites products that are great to look at, straightforward to use, and that respect the environment. In other words, they're brilliant designs.

About the Author

Ben T Wilson writes about Apple products.